Arvida Group is a powerhouse distributor in the cabinetry and home improvement sector. This website serves as their primary digital catalog. The objective was to create a dual-purpose platform that serves both B2B trade professionals and B2C homeowners effectively.
Challenge
The client possesses a massive inventory. Presenting thousands of SKUs without overwhelming the user is a major UX challenge. Additionally, the site needed to project the stability and supply chain strength that big contractors look for in a partner.
Solution
I prioritized information architecture and corporate authority.
Intuitive Navigation: I structured the extensive product lines into logical, easy-to-browse categories. This dramatically reduces the time it takes to find a product.
Market Authority: I designed a clean, professional UI. It visually communicates that Arvida is a top-tier industry supplier.
Trade Optimization: I streamlined the inquiry flow. Now, contractors can access specs and request quotes with minimal friction.
Results
The site successfully positions Arvida as a market leader. Contractors find what they need faster, reducing support calls. As a result, the volume of qualified trade inquiries has noticeably increased.
