For a local plumber, a website is a lifeline. Lawrench Plumbing needed to dominate the local market. The objective was simple but critical: appear first when customers face an emergency and get the phone to ring.
Challenge
The website existed, but it was invisible. It wasn’t ranking for competitive keywords like “Emergency Plumber.” Additionally, the site lacked a maintenance protocol, putting it at risk of going down when it was needed most.
Solution
I focused on Local SEO.
Content: I rewrote pages to target “Emergency Plumber Northridge.”
Technical SEO: I optimized the site structure.
Maintenance: I secured the site to prevent downtime.
Results
The strategy worked. Local search rankings have improved significantly. The business is receiving more organic phone calls, turning the website into a reliable 24/7 lead generation asset.
