The Sedona Music Festival is a one-day, open-air celebration of live music, dance, and sustainability set in the iconic red rock landscapes of Sedona, Arizona. The organizers needed a modern, vibrant website and brand identity that could capture the festival’s energy, support ticket sales, highlight artist lineups, and communicate their eco-conscious mission.
Challenge
The main goal was to build a responsive, visually engaging website and cohesive brand presence that reflected the festival’s blend of music, movement, nature, and mindfulness—while making it easy for users to explore the event, buy tickets, and plan their visit.
Solution
I handled both the branding and web development. This included creating a fresh, professional logo and defining the festival’s brand color palette to reflect Sedona’s natural tones and spiritual essence.
Using WordPress and a lightweight, high-performance theme, I designed a fast, mobile-friendly site that captured the festival’s spirit. Key features included:
- Clear navigation across pages like Music, Experience, Plan, Shop, and Tickets
- Integration of a dynamic countdown to drive early ticket sales
- Custom artist and schedule sections
- Seamless call-to-action placement for ticket purchasing
- Visually rich content layout that highlights the Sedona landscape and sustainability message
Results
The final product delivers a unified digital and visual identity for the Sedona Music Festival. The site offers a smooth user experience across all devices and effectively supports early ticket sales, artist promotion, and community engagement. The branding now reflects the unique personality of the festival—peaceful, vibrant, and connected to nature.
