VG Motors Direct specializes in vehicle security and LoJack recovery systems. In this niche, trust is the product. The project involved a critical migration and a complete overhaul to reassure customers worried about vehicle theft.
Challenge
The original site was trapped on WordPress with over 50 plugins and poor SEO visibility. The client risked losing data during a move. Furthermore, the content was weak and didn’t convey the urgency or reliability required to sell security products.
Solution
I handled a delicate full-stack migration and a persuasive content rewrite.
Zero-Loss Migration: I safely transferred all product and customer data to WordPress. There was zero downtime.
Backend Efficiency: I re-engineered the admin dashboard. Now, managing inventory is simple and intuitive for the client.
Persuasive Copy: I rewrote the site content. It now directly addresses user fears regarding theft, positioning VG Motors as the solution.
Results
The site is now scalable, fast, and secure. The new content strategy has improved organic SEO rankings. Consequently, the client spends less time fixing the site and more time fulfilling orders.
